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Our story
Smashberry began in early 2026 with a shared conviction: there was room for a fresh approach to açaí bowls, smoothies and lighter meals—one that brought together carefully made products, thoughtful design and genuinely warm service.
The founders
We have been friends for more than 20 years and bring over 50 years of combined experience across hospitality, retail, luxury services and real estate.
Arnaldo has built his 30-plus-year career in the luxury spa and personal services industries, where thoughtful service and attention to detail are essential. Illan has spent decades building businesses across restaurants, jewelry and real estate, bringing an eye for opportunity and for spaces people want to spend time in.
Our long friendship gave us the trust to take on a new venture together. We knew each other’s strengths, shared an ambition to create something exceptional and were willing to take the risks that come with starting a brand.
Those years in business also taught us that even strong ideas need to be tested, adjusted and improved. We brought that lesson to Smashberry from the first day. We have questioned recipes, refined details and listened closely to what guests want. We are still learning, and that is part of what drives us.
The co-founder Q&A
Honest answers, inside jokes and a look at the partnership behind Smashberry. Filmed at the Greene Avenue store.
Our vision
To make Smashberry a place people feel good about visiting: for the quality of what they order, the welcome they receive and the care they can see in the space around them.
We believe a quick stop for an açaí bowl, smoothie or light meal can still feel like a special part of someone’s day.
Our purpose
To build a brand with passion and authenticity, and keep pursuing a better experience in every product, every store and every interaction.
As Smashberry grows, our purpose remains the same.
Arnaldo and Illan, founders of Smashberry
